MTS introduced in Euroset

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Agreeing with the "Connected" on the transition team of managers to work in the MTS, the operator plans to enter into partnerships with major mobile retailers Euroset. As it became known "Kommersant", ITT agreed to retailers that it was within a half years, will sell 7.2 million contract for the remuneration of the operator $ 172.8 million

March 5, held a board of directors of MTS, which discussed the approval of public offer from the company "Euroset", told "Kommersant" two sources familiar with the negotiations. Under the agreement, "Euroset" for a year and a half will sell 7.2 million MTS contract that will cost the operator in $ 172.8 million

Sobesednik "Kommersant" familiar with the negotiations, said that the MTS and Euroset already agreed. "We only agreed to the conditions of possible commercial transactions, but the structure has not yet been determined," - explains it. President Euroset Sergei Yushchenko refused to comment. Department Director of Public Relations MTS Elena Kokhanovsky notes that the board of directors actually took place, but a dealer agreement with "Euroset" was not discussed - this is not the jurisdiction of the Board of Directors. "

Last September, the Federal Antimonopoly Service (FAS), endorsing the deal on the purchase of "Vympelcom" 49.9% "Euroset" Alexander Mamutov (now owned by businessman 50,1%), ordered the retailer do not create discriminatory conditions for other operators. Now the share of sales contracts that operator in the salons of "Euroset" tends to 60%, while the share of MTS is about 20%, said one of the top managers retailer. After a reseller agreement with MTS share the latest "can exceed 35%."

"Euroset" has 5,1 thousand stores in Russia, Kazakhstan, Ukraine, Belarus, Moldova, Armenia and Kyrgyzstan. Turnover for the year 2008 - $ 5.7 billion

MTS - the largest cellular operator in Russia. The total subscriber base to the outcome of the third quarter of 2008 - 87.57 million people. Revenues for the US GAAP as a result of nine months of 2008 - $ 7.83 billion, net profit - $ 1.79 billion main shareholder - AFK Sistema (52.8%). Capitalization yesterday NYSE - about $ 9 billion

The practice, where retailers sell a share in the volume of connections of subscribers, has existed since 2006 but officially on the conditions of the concluded agreements not to apply as mobile operators and mobile retailers. According to Mobile Research Group (MRG), now the market share of cellular retail is as follows: "Euroset" - 30%, "connected" - 19%, "El Dorado" (including cellular stores and electronics shops) - 10% Phone . ru "- 3,5%, others - 37.5%. "Before the fall of last year, the major sales contracts were in the ITT Euroset, so deal with the retailer" Vympelcom was sensitive to it, as its only retail company is building, "- looks a leading analyst MRG Eldar Murtazin. Last week, MTS entered into an agreement with the majority shareholder in the group of companies "connected" Maxim Nogotkovym moving to the MTS as a management team network stores 14 managers cellular operator ( "Kommersant" reported in detail on the 8 Dec, 2008). "MegaFon", released on the market later than competitors, according to his estimation, less dependent on agreements with the retailer. "The company initially build alternative channels of sales contracts," - recalls Mr. Murtazin.

Opposite views on the cellular retail "MegaFon" is of an independent analyst, teacher of the Academy of National Economy MBA Vladimir Bogdanov (in the years 2002-2007, Vice President of Marketing "Euroset"). The expert noted that the results of last year, more than a third of sales contracts have been implemented cellular retailer. In 2008, only Russia has sold 64 million SIM-cards, of which 37,4% were in the mobile retail: Euroset - 19,3%, "connected" - 8%, "Telefon.ru - 3% "Betalink" - 2,1%, "Tsifrograd" - 2%, Dixis - 1,8%, mobile showrooms "Eldorado" - 1,2%. Operators share of own offices in the general sales contracts, he estimated at 10%.