West unhinged in environmental engineering. That's a new laptop - the "green" - it environmentally correct battery!

Our special correspondent continues to talk about what happens at MacWorld-2009 in San Francisco

- Come on, come on, play!

But when he heard Russian speech, I turned around: Who are? Expected in response to hearing something like "of Silicon Valley" or "here we are." There is now our programmers working in the United States. And here:

- Yes from Odessa!

From Odessa? Here? With its stand?

And why not? The company BeLight Software - mostly graduates of the Odessa Polytechnical. Write programs for Apple computers and are not going to go nowhere. Soft them plain - 3D Graphics home interiors, cover CD-ROMs, business card design. A simple and useful - then raskupaetsya.

- Went the whole team - 15 men - explained to me trivial manager Irina Stepanovskii. - A to Kiev on the stand did not fit?

Do MacKiev almost central position in the huge exhibition hall MacWorld. The choice of programs they have more - and for the kids, and educational programs. Yes, and the central office in Sietle.

- We now adapt products under the iPhone. Something that has been sold to the AppStore! - Proud of the guys. 

These glasses vizualizator can be connected to the player - you can listen to music (mounted in the ear headphones) and the images look


  

 

Revolution canceled?

I wandered on the exhibition and thought - why so Apple has built its last presentation at MacWorld (Read Those who have computers from Apple, will be easier to live)

Can it finally babahnut something этакое. Probably. And some minikompyuter show, and the new generation iPhone provide. No doubt: the engineering opportunities in yablochnikov there! And release telefonchik with 32 GB of memory (if the iPod Touch that is) - business equipment. But no! Emphasis was placed on the new software packages iLife and iWork. Why?

Knew it, which is expected from Apple. Understood that especially will meticulously follow the presentation of the Vice-President Phil Schiller, replacing prihvornuvshuyu legend Steve Dzhobsa. But no - no sverhsensatsy. And not only that - a statement that Apple would no longer participate in MacWorld and grand presentations in the huge hall of Moscone no longer wait. Defeat? Delivery positions? Or does just having a policy?

Probably - the second. After the return of Apple "in politics" with the famous iMac, iPhone and MacBook Air, her managers did not make strategic mistakes. Proof - 3.4 million customers in the stores every week. Then what is their calculation?

I think - Apple potihonechku change the development strategy. And I just felt the "main attack". Do not iron - a soft, not news - and services.

Tell me, many of you thoroughly know the configuration of your e-friend, and can clearly explain what exactly this video makes a graphical editor, but this is the clock frequency of the processor so good with the presentation? So there.

Of course, good to have a dual-core processor, Quad, and better - desyatiyaderny. But many details have to anything. Index - a quick, reliable and understandable to work the program. Some manufacturers of personal computers has long been trying to get rid of the "bird language" komplekutyuschih. A simple explanation: the computer - for work, it - for multimedia, this - for games. Not partes!

Not vdumyvaemsya same chips we are facing in the TV!


Yet most of the crowd in the audience stand Apple

Apple - the only electronic giant, engaged in manufacturing and computers, and programming for them. I think its managers understand - to create and promote new technology needs. But cheaper and more efficient to engage in software today. And my conversations with different audiences for MacWorld this.

Of course, many would like to buy a 17-inch MacBook Pro with superbatareey. But ... 3000 dollars. And in the court of unending crisis ... But if I already have a computer from Apple, I am not comfortable obzavedus new program - even for 80 dollars, and even for the 100!

A foot heated keyboard do not want?


  

With us - easier

In my opinion the program iMovie'09 package iLife - no less a breakthrough than the appearance in time iPod. Just technical innovations are more intuitive and more visible - there you are a new building, now the new chips. On the software more difficult. But, the dishes themselves, the possibility of virtually professional installation video - in a superposition of multiple channels of sound, with the gluing of fragments in any order, with the imposition of titles - and without confusion, with schedules, tracks and other zaumyu - is it not cool?

Try to make the interface for editing movies easy, intuitive - when frames are mounted easy movement from one window to another, when the audio track lies on a fragment of one click when a one-touch can slow or accelerate the pace of view ... So there.

Eka now wonder - the computer! But how many programs - easy, intuitive, not requiring a long learning - do you call?

Apple was able to create your own world, your community. Here at "Mc achievements around the huge Apple booth benches are scattered dozens of companies associated with the flagship, as the fry dolphin. And peripherals, and useful programki, and external disk drives. An entire industry "for Apple".

So if I have the disappointment of the trip at the last MacWorld from Apple "? Of course, there is a little bit! The easiest would be to write a new snogsibatelnom electronic gadget. On the other hand - where else could be more accurately pochuvstovat how addiction changes the digital world and what a race for the software waits for us in the next decade.

So how to do without Chinese fleshek?

I now behold these mice liked - they were in terms of design, even more "apple" than a mouse Apple, supplied with the iMac

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